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Adaptive Search Engine Optimization (ASEO)

You could have the best website in the world, however if potential customers can’t find you on the Internet, you do not exist.

Over the years Google and other search engines have invested billions of dollars to enhance the user experience ensuring that people find relevant information during their searches. You cannot afford to get Search Engine Optimization (SEO) wrong as it can easily have an exponentially negative impact on your business. If a digital agency promises your company first page Google rankings in a few weeks – our advice is to ‘run’ and fast. With Google updating their search algorithm roughly 500-600 times per year; agencies will not outsmart or ‘beat’ the algorithm. If Google suspects you’re trying to ‘cheat’ the system, your punishment could be digital death – like Al Capone, they will make you disappear..

Over the years Google and other search engines have invested billions of dollars to enhance the user experience ensuring that people find the most relevant answers to their questions.  

Since 2000, Google has updated its search engine algorithm approximately 500-600 times per year

To help our client’s future-proof their businesses and maximize online Return on Investment (ROI), we have worked with our global partners to develop an SEO methodology that aligns with Google’s recommended best practices. We call this new methodology AdaptiveSEO™ and as its name suggests, it is designed to adapt to the evolving and sometimes unexpected changes in search algorithms. This eliminates any potential risks and penalties for using bad SEO tactics.
AdaptiveSEO™ is an intelligent way to ensure your business is always found on the Internet without the inherent downside risks from algorithm changes.

Search Engine Optimization (ASEO) – The Secret Weapon to Winning with Google’s Algorithms & Attracting New Visitors 

In recent years, Google has introduced the Hummingbird, the Penguin, and the Panda- algorithm’s designed to prevent poor quality content from reaching the front page of their search engine and SEO’s artificially popularizing a website. In simple terms, the winning technique involves using specifically targeted keywords and writing quality content that positions the site as an expert in its field. Link building naturally and with relevant sites will illustrate to Google the sites popularity and will in turn lead to higher rankings in the search engine. The higher ranked, the greater share of clicks a site will get from potential clients looking for your product or service. Sounds simple right?

The difficulty lies in knowing what search terms will successfully draw your customers in; whether your business has 10 customers or 10,000, each of them is unique and thus may use different terms to search for the same product. What is a “shopping keyword phrase and what is a “Buying” Keyword phrase. Understanding these differences and using them to optimize your web content requires a deep understanding of your target market as well as your business.

As If It Weren’t Hard Enough…

To make matters worse, Google changes the algorithms and parameters that they use to determine good keyword usage regularly, making it hard to know what kind of search engine optimization techniques are best at any given time. Thankfully, WSI Digital Marketing in Vancouver has been working with SEO techniques for years and can help you predict determine what SEO methods are the most ideal for your business. In fact WSI has assembled their greatest minds and patented an SEO technic names ASEO or “Adaptive SEO”. Yes Digital Marketing is constantly evolving and ASEO is designed to adjust to trends that we predict will continue to the foreseeable future.

Back in the Day

There used to be a time when writing bad copy with a high percentage of SEO keywords was enough to help your business’s search engine ranking. However, those days are long gone and Google has updated their system numerous times to ensure that all high ranking web content not only has the proper keyword usage but good quality writing. Our content writers at WSI understand how Google works are can provide your site with content that will exceed their standards.

Why Search Engine Optimization Is Crucial For Your Business

SEO techniques may be difficult to grasp and implement effectively, but there is no denying that ranking high and gaining free clicks compared to PPC is an invaluable component of your Digital Marketing System. SEO practices are considered essential to any business in this day and age and ignoring their importance will decrease your business’s online potential as you allow the competition to have a more visible web presence than your site. SEO marketing can help your business achieve the following:

Increased Sales Leads

Increased brand recognition

Increased business web presence among your target audiences

Flexibility in choosing your winning keyword phrases

Provides concrete results

Search Engine Optimization is just one of the many ways WSI Vancouver can help you reach your business goals.

Get in touch and learn how WSI can help your business.