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Paid Search Advertising

Using Paid Search, we can identify people who are looking for your products or services and immediately connect them with your business.
When you know the intent of someone searching the Internet, you have an opportunity to provide the exact information they need to influence a decision. For example, if someone types the search phrase “price of an iPhone” into Google, we have a good sense of what their expectations are in terms of content and intent.

“Never let your ads write checks that your website can’t cash.”

– Avinash Kaushik

Paid Search allows companies to instantly switch lead generation (or sales) on or off while providing granular control over marketing performance. This becomes increasingly important when you provide time-sensitive offers like event promotion or restaurant promotions.

Thanks to advances in marketing technology, we now have the ability to target your customers on multiple dimensions from time, device and location to previous search behavior. Leveraging Paid Search gives you instant access to your ideal customers.

Pay-Per-Click (PPC) Advertising Solutions – Drawing in the Right Prospect at the Right Time

Using PPC to Amplify Web Traffic

No matter how sleek and well-designed your website is, it takes a lot of effort to actually drive traffic to it. The fastest solution that many companies choose is Pay-Per-Click (PPC) advertising because of its undeniable ability to drive websites to Google’s front page. WSI Digital Marketing Vancouver offers PPC advertising solutions to help you successfully bring traffic to your site. To ensure the success of each PPC campaign, WSI utilizes AdWords in order to find the keywords that are ideal for increasing conversions.

A Quick Solution with Great Results

Unlike SEO advertising, PPC services offers results more quickly. Its suitability for your business’s goals will ultimately depend on what your company’s personal goals are. Businesses that are willing to wait it out for a slower solution that will deliver strong results in the long run, SEO advertising is the better choice. However, for those that want quick results for a fixed cost, PPC is your best bet. Some of the benefits of PPC campaigns are:

  • Instant rewards
  • Minimal initial investments
  • Flexible budgeting
  • Geo-targeted exposure for your business
  • A perfect website is not required as a landing page can be constructed

Search engines such as Google and Bing reach the majority of Internet users, meaning PPC ads on these sites are a great way to gain international exposure for your business – no matter how small it may be. Unlike other digital marketing tactics, these ads will give you top results right off the bat, a huge benefit over the slower although longer lasting, organic SEO advertising methods.

WSI will work with you to create a budget that matches your business’s goals and the level of aggression that you want your PPC advertising campaign to have. These goals can be tweaked and changed as time goes on to match your changing business, providing you plenty of flexibility and allowing you to invest as much money as you want at any given time.

Transforming Traffic into Business

At WSI Digital Marketing Vancouver location, we understand the importance of turning traffic into customers. Although PPC campaigns can be used to simply increase the visitors to your site, at WSI our solutions also ensure that they are used to also increase your conversions through determined keyword research and a methodical strategy

PPC services is just one of the many ways WSI can help you reach your business goals.

Get in touch and learn how WSI can help your business.