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Email Marketing

“Email is the glue that binds everything together”

– Michael Stelzner

Although the phrase “You’ve Got Mail” has been around for a number of decades, email marketing is far from dead. In fact, it still remains one of the best ways to market your products and services.

In the last few years we have experienced an explosion in the use of smartphones, so much so that we now have more people using smartphones than we do desktop or laptop computers.

This plays right into our email marketing strategy; here’s why! Using email marketing is a cost-effective way to reach mobile customers without investing in new expensive technology.

Over 54 percent of smartphone users check email on their phones multiple times every day.

This means that your engaging, high-value content is very likely to be seen or even acted upon. In addition, email marketing is very easy and inexpensive to integrate into a broader marketing strategy, and is therefore often referred to as the ‘glue’ of a marketing strategy.

WSI has been perfecting email marketing for over two decades and we believe that email marketing offers more opportunities and value than it did a decade ago. Email marketing is alive and thriving.

Constant Contact Email Marketing

At WSI Digital Marketing in Vancouver, we can help you gain and maintain a list of contacts to focus your email marketing campaign on. This list will take into consideration their wants, desires and needs, and translate them into something that will benefit your business. Once we hone in on your target audience and figure out what engages them, Constant Contact email marketing platform can be used to provide a professional look to your regularly scheduled newsletters or promotions.

There are many email platforms but what sets Constant Contact apart is the support they offer to their clients. If you are stuck making your email design, just call the support line and a representative will coach you all the way through. Email platforms are supposed to be user friendly but believe me when I way, most subscriptions rarely send a newsletter because they got stuck along the way.

Constant Content email marketing is also integrated with your social media channels to multi task and even boost posts. Excellent reporting to you continue to fine tune your technic with each campaign. That all said, you can even have a plan where most of it is done for you. Now that is service.

Maintaining Your Presence

Although proper search engine marketing solutions are great ways to keep your business fresh in the minds of your customers, email marketing offers a much more personalized approach to this process. The Constant Contact platform combines these two strategies and saves time in connecting your digital marketing system.

With an updated list of email contacts and a good grasp on what your customers’ desire, your email marketing will give your brand consistent exposure to the people that desire it the most. From new items to limited-time sales, keeping your customers in tune with these factors lets them know that you want them to benefit from your success as much as your business does.

Loyalty Counts

WSI’s email marketing solutions are the perfect way to provide your loyal customers with well-deserved perks and ensure that they remain your customers for a long time to come. This gives you a huge advantage over competing businesses that offer similar products but skimp on their email marketing campaigns. Think about it: would you rather support a business that never makes the effort to communicate with you personally or one that is always trying to stay in touch and keep you informed on savings opportunities?

Long-Term Solutions

At WSI Digital Marketing in Vancouver, we utilize innovative email marketing strategies to help your business achieve its long-term goals. Many businesses fall into the trap of sending mass emails a few times a year and calling it a day. Effective email marketing requires a strong, consistent campaign plan that is catered towards your company’s goals in order to connect with current and potential customers. The Constant Contact platform will help you grow your list within the CASL guidelines and sending your newsletters to people who have given you permission to do so. WSI’s Constant Contact email marketing solutions are a great way to connect with and provide your customers with an unmatched level of personal service.

Get in touch and learn how WSI can help your business.