WSI Digital Marketing Services

I want to grow my business, where do I start?

When you invest in digital marketing solutions, you will have set in motion a lead generation and sales vehicle with vast possibilities. You will need goals and a plan to reach those goals. It is no longer enough to just invest website marketing or in one marketing vehicle, with competition and savvy online prospects, brands require a multipronged approach to reach success.

There are 2 fundamental approaches to getting started:

1. Pick (or be sold) a service to invest in and see how it goes. There are cookie cutter strategies to get started, maybe it will work for your brand! (Yes, sarcasm)
2. Have a professional team of marketers create a digital marketing plan based on statistical evidence in your industry to systematically set out the brands marketing investment allocations.

Here is the WSI Digital Roadmap to help you understand why brands may feel overwhelmed at times. This shows just how much is involved in creating a digital plan:

 

We have set out our services for you as “Attract”, “Engage” and “Delight” with reference to 2 digital marketing sales funnel designs:

 

On the left is a traditional sales funnel diagram which is clear to understand visually.

On the right is a “Wheel” that we have borrowed from our friends at HubSpot who are using this approach to really bring home the importance of a CRM to manage the leads through the sales cycle with the use of marketing automation platforms. Each visual presents a different point of view and with help in the marketing plan.

Attract = Awareness and Consideration phases

Engage = Preference and Purchase phases

Delight = Loyalty and Advocacy phase which loops back to Attract

“I skate to where the puck is going to be, not where it is.”

– Wayne Gretzky

 

We recognize that your business is unique and a ‘cookie-cutter’ solution will not deliver on your vision.

We take the time to understand your organization and customers, and then build a strategy that is aligned and capable of delivering remarkable results. It starts with a digital marketing plan created with real data to support the initiative.

Over two decades of experience has taught us how to create the ‘impossible’.

Partnering with WSI is more than an investment in digital marketing services. We bring the peace-of-mind that only 20 years of experience of can deliver.

WSI Digital Marketing Sales Funnel Solutions:

• Attract
• Engage
• Delight