Episode 2: Online Reputation Management with Michael Fertik

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In the 2nd episode of our podcast, we’ll explore online reputation management and considerations for your own ORM strategy. You will learn what activity is the most important one when it comes to building brand credibility, how to solicit customer advocates to share stories, and more! The ORM expert is Michael Fertik, CEO and Founder of Reputation.com.

 Listen to the episode:

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WSI Digital Insider Series EP 02: Online Reputation Management with Michael Fertik from WSI World on Vimeo.

Digital Insider Podcast Series


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Welcome to WSI’s Digital Insider Podcast Series, where each episode we’ll be interviewing a marketing expert and top influencer in the digital marketing space to help you stay up-to-date on the latest trends and tactics.

The host of the series is Lyana San Pedro – a member of WSI’s corporate head office team in Toronto, Canada, and avid Blue Jays fan and Pinterest junkie.